Reklamkampanj avslöjade otrohet

Berättelsen är sann, i alla fall enligt en gammal vän på en brittisk reklambyrå som skickade mig den häromdagen:

In an effort to boost sales, British Airways announced that for two weeks only, any business executive who travelled on a midweek flight could take his wife along with him for only twenty percent of the normal fare. In order to judge the success of this experiment, they wrote to all the wives concerned, asking them whether they had enjoyed their flights.  82 percent of the wives wrote or called back asking, "What flight?"

Tipset: 10 böcker om reklam och försäljning som ger dig och ditt företag en rivstart framåt