Minns du? Annonstexten "Think Different" från Apple

söndag

jan252009

Hittade nyss ett gammalt mejl från en kompis i reklambranschen. Ivan.

Ivan berättade i mejlet att det som påverkat honom mest, det som fick honom att byta karriär, som fick honom att vilja bli copywriter - det var en helsidesannons. Från Apple.

Texten är även en av mina favoriter och jag förstår exakt den där coola känslan som sprang runt i Ivans hjärta dagen då hans polett trillade ner och han förstod vilket yrke han ville satsa på.

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some see them as the crazy ones,
we see genius.
Because the people who are crazy enough to think
they can change the world, are the ones who do.
Think different.