2010 års bästa beskrivning av copywriting och copywriteryrket
"Copywriting is truly a Lazarus risen from the dead. In ancient times of advertising (before the computer) copywriting had shriveled to nearly nothing. All the ads were visual solutions and the copywriter was reduced to maybe a headline, but typically only a tag line under the logo.
But it’s a Brave New World out there for writers. Words are wonderful on the Web. The whole universe is writing. Blogworld, Twitterworld, Whatever Next world. Long copy, short copy—even stories and scripts. Copy is truly back from obscurity. Films on the internet, video games and even TV program ideas. So, the curriculum for copywriters reflects this rapidly evolving media circus.
The hottest interactive ad agencies drool nowadays at a really cool writer with digital dexterity whose brain is a sponge that soaks up pop culture and spits it out faster than a stand-up comic on speed."
(Läst i Miami Ad Schools kursprogram, New York.)
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